Aspirational Styling Tips to Sell Your Home

In the midst of a hot seller’s market, some may wonder if staging is still a necessity. While buyers may not be as picky in this type of market, the magic of staging still can’t be overlooked. And, although staged homes attract more buyers, seeing the same palette and furniture in every listing can fatigue buyers instead.

So how can a home be staged to attract buyers and stand out from the crowd? This is where home styling comes in.

What is home styling?

While staging aims to appeal to the most people possible, home styling is a way to tailor your home to a specific audience. Instead of getting a neutral to good reaction from many, styling aims to capture a visceral “YES” feeling from its target audience. A well-styled home can grab the attention of buyers willing to offer top dollar for their very own dream home.

After answering the question of “Who are the buyers who want my home?,” it’s time to build that appeal.

Helpful Tips for Home Styling

If you’re not sure where to start, have no fear. Although home styling can feel like a science in itself, adding a few subtle touches here and there can make a big difference. Here are a few ways you can start styling your home to attract the right buyers:


1. Create a Lived-in Vibe: There’s a certain charm that a pot of coffee in the kitchen and a magazine on the coffee table creates. Completely removing signs of life can make a space feel too artificial, while small splashes of daily life can help buyers envision life in the space.

2. Splash in Some Color: This can be tricky, but effective when done right. You’ll want to follow the Goldilocks method of not adding too much or too little to strike a balance. A colored accent pillow or vase of flowers alongside a neutral palette can prevent the space from appearing too sterile.

3. Mix it Up: Consider using a few different textures or materials. Touches of wood or metal, or introducing a small geometric patterned rug can add a designer flair that will draw visitors in.

4. Let a Bit of You Shine Through: Keeping a couple items around that show your personality can add some intrigue or spark a connection with buyers. For example, keeping some vinyl records or a self-made art piece on the wall can help potential buyers remember your home above others.

5. Hire the right Realtor or Consider an Interior Designer: If you’d like a professional to collaborate with, as a Interior Design Institute student and former Parsons School of Design student, I can offer the expertise to showcase your home in the best way possible and give you a competitive edge in the marketplace.


Whether you’re considering selling or have questions on styling, feel free to reach out. So if you are looking for the right Realtor to style and sell your luxury home, I’m here for you! Feel free to give me a call at 480-355-8645 and let’s work together to get your home sold.
About the Author
Gina McKinley
Gina is an Associate Broker with Gina McKinley Group LLC and the Team Leader for The Gina McKinley Group. She is dedicated to selling homes in Arizona and passionate about providing the ultimate customer service experience through her expertise in the field. The Gina McKinley Group has served the Scottsdale and Chandler real estate market for over 25 years.